Imprezia and Pronomix Bring Performance Commerce to AI Applications
Imprezia is partnering with Pronomix, part of Nomix Group, to bring commerce and performance advertising demand to its network of AI applications.
Published on American Marketer ↗
When will marketing catch up to how consumers actually use AI?
How conversational intent changes the way marketers evaluate and buy AI inventory — and where to start with the AI supply they already have.
Read on American Marketer ↗Imprezia + Mobupps: Bringing Global Advertiser Demand to AI-Native Publishers
We're partnering with Mobupps — a global adtech company with 16+ years connecting advertisers, agencies, and publishers — to bring scaled advertising demand across the Imprezia publisher network and into AI applications.
TravelDealz.ai: Monetizing Conversations
7.08% CTR across thousands of intent-matched placements in 30 days. One SDK, no UX changes, no banner ads — just conversations that convert.
The Intent Exchange
Ad exchanges clear media. AI shifts value creation earlier, to the moment intent is formed, inferred, and acted on. That requires a new exchange layer.
ChatGPT Ads Are Live. Here's What Happens Next.
OpenAI began testing ads inside ChatGPT on February 9. The era of ad-supported AI is no longer theoretical. Here's what it means for the ecosystem.
Ads Are Coming to ChatGPT. Here's What It Means for the Future of AI.
Inference is expensive and fewer than 5% of AI users pay for subscriptions. Advertising is the only model that has achieved billion-user scale. AI is entering that phase now.